10 crucial benefits of Facebook marketing for your business in 2022
The benefits of a Facebook marketing presence for businesses are numerous. Facebook allows businesses to connect with current and potential customers regularly. In this way, they can effectively advertise the products and services to their target audience. Through this, customers can receive business information directly from the business.
Some people say Facebook is no longer worth advertising due to the advent of other social media platforms. It continues to effectively drive traffic to your website and convert it into customers.
Check out these benefits of branding your business with Facebook marketing in 2022.
Accessibility to a Wider Audience
Facebook is undoubtedly a great advertising platform for businesses. A large audience of all demographics can be reached, as Facebook has more than 2.6 billion users worldwide, according to Statista, 2020. You can find your desired audience profile no matter whom you cater your business to as Facebook attracts users of all generations.
Associate with both B2B and B2C businesses
You might think that through Facebook marketing, you can only advertise to B2C businesses. It is surprising to learn that B2B businesses also run Facebook campaigns and spend about 74% more of their time than any other. The B2B market is competitive, so be advanced in leveraging Facebook.
With the proper targeting, ad format, messaging, and off-Facebook user experience on your site, you do have a chance to succeed. B2B targets often forget that they are still targets even after they leave the office or are online to grab a snack between work engagements. Neither of them is different. By remarketing to them on Facebook, you can remain in their minds. For targeting new users, Facebook offers the following segments that are well suited for B2B: Employer name, Job title, Employment industry, Interest industry, Employer company size, Business travelers.
Multimodal targeting with full-funnel engagement
Facebook is the only platform that caters to the users at any stage of their engagement journey. Its ad formats, targeting options, and measurement capabilities align nicely with any marketing strategy. It is helpful whether a customer is at the upper stage of the funnel or the lower stage. For the awareness stage, Facebook’s sponsored stories, video ads, and carousel ads are effective ways to draw someone’s attention without being too direct.
If the user doesn’t want to consider your message, he will move forward, but it is the chance for you to engage them with delighting visuals and unique content that adds value. The goal is not to portray benefits. Showing something exciting will motivate users to conduct further research when the time is right. You can reach mid-funnel users through six different benefits of Facebook marketing solutions (i.e., those in the consideration phase). In addition, they allow you to engage users on Facebook and drive off-Facebook actions that involve users interacting with content on your website.
If driving traffic to your website is the main objective, then Facebook is the right platform for you. Transaction-oriented marketers can be benefitted. Use the custom buttons provided by Facebook to improve your ads.