5 significant benefits of YouTube video marketing for your business
Today’s digital landscape has radically changed consumer-business dynamics. Due to the presence of enormous Digital channels, the behavior of consumers has changed. Consumers can determine how and when to receive information. They can now rely on the internet to learn more about your business.
Recent studies reveal that video marketing is the most effective method for interacting with consumers and delivering information regarding brands and products that catch their attention.
In surveys conducted by different media, 88% percent of marketers indicated that video marketing was their preferred method for marketing purposes. Even consumers are interested in opening video messages over text messages from businesses as marketing information.
Digital marketers are advised to use YouTube video marketing and alter their strategies according to varying business requirements. It is more effective to provide information in a form that consumers are ready to consume. There is a high chance of conversions when people are persuaded using video marketing.
The following are the benefits of integrating video marketing into digital marketing campaigns.
Use YouTube to reach a massive audience by capturing their attention:
According to a study, the average attention span of the audience is eight and a half seconds. But the fact is that it’s hard to draw a user’s attention and keep it to capture his time.
Video marketing attracts the attention of marketers’ target audiences. This is because our brains are hardwired to react to visual cues more than any other cue.
YouTube video views are more than 7 billion a day, which is proof of the popularity of videos.
Visual perception and processing account for 50% of the brain’s activity.
Information can be recognized in the brain in as little as 13 milliseconds.
By adding a link to your YouTube channel or video on your webpage or blog, you will trick the human brain into watching the video.
Utilize it for repurposing content and strengthening sales pitches:
A strong sales pitch is crucial to persuade customers to buy your product. You can only sell when you have a compelling value proposition. The text on the webpage content is only read by 28%; the remaining is left unread even though the text contains a strengthening sales pitch.
Using a video to convey your message can strengthen your pitch. Customers prefer to watch videos, but they also retain 95 percent more information. Videos convey more information in a way that’s entertaining and informative at the same time.
The ratio is 8:2 when watching video content and reading text content. Utilize the expertise and resources of a YouTube video marketing agency to help your value proposition convert.