9 crucial pros and cons of Search Engine Optimization

2 min readJul 20, 2022

Did you ever wonder why some sites rank higher than others based on keywords relevant to their business? Strategically implementing the SEO tool is key to ranking high in these SERP results.

What is SEO?

Optimizing a website for increased visibility in organic search engine results is known as Search Engine Optimization (SEO). SEO is an essential part of any online marketing strategy. Search engine optimization, or SEO, entails improving the visibility of a website in natural or unpaid search results.

It would be best to consider both the pros and cons of SEO when implementing it in your business. Below we will explore these pros and cons.

SEO Advantages

1. Gains the trust of customers

Top ranking on search results pages will make consumers believe that you’re the best choice. In search engine results lists, up to 40% of users click on the first results if they need a fast answer. Consumers won’t be aware of the SEO practices that elevated you to the top of the list, so they’ll rely on your reputation as an industry leader. Even if you lose your ranking position, this title will have a lasting impact.

2. Measurable results

Search engine optimization allows you to track the long-term results of your efforts. SEO software lets you see how much traffic your site receives, what keywords you rank on, and how long visitors spend on each page. It’s an easy way to determine if any keyword adjustments need to be made, which pages are improved, or where your traffic originates.

3. Increase targeted traffic

Typically, people use search engines to find specific solutions to immediate problems or needs. When people search for a service you offer, you want to appear among the first results. Paid ads always appear at the top of the results, but 70% to 80% of users ignore those paid ads and stick with organic results. It’s precisely these searchers you want to target and entice to your company.

4. Generates sustainable clicks

Search engine optimization is a digital marketing approach with a long-term impact. Paid search traffic disappears once you stop paying. Organic traffic does not. The results you have already received from organic traffic will continue to show even if you decide to spend less on your SEO services.