Advantages and Disadvantages of Email Marketing

What is email marketing?

Email marketing is creating newsletters and emails to promote a business or present products and services. It can be done via email, fax, online banner, other platforms, and text messages to mobile phones.

Advantages of email marketing:

The investment cost is low:

With email, you can send an unlimited number of messages at an extremely low cost per message. This makes it easy for small businesses on a limited budget to use this strategy effectively, while larger companies can send more targeted messages at a higher cost per message.

An eye-catching email will do half your work:

Beautifully-designed newsletters with great content will ensure your audience will enjoy opening your emails and maybe even look forward to receiving them!

Email marketing is permission-based.

Email marketing is permission-based. If someone joins your mailing list, they want to receive messages from you. Your messages don’t interrupt or get in their way — they choose to read them.

You can segment your lists to improve targeting and personalization.

You can segment your lists to improve targeting and personalization. For example, if you have multiple products or services, you can send different emails based on whic+h product/service each person signed up for or purchased from in the past.

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