SEO for Local Business — Do’s and Don’ts

What is SEO?

SEO is a term used in marketing and advertising. It is the process of improving the visibility of a website or a web page in a search engine’s unpaid results — often referred to as “natural,” “organic,” or “earned” results — which are generally displayed as unpaid listings based on a combination of relevance and popularity.

What is Local SEO?

Local SEO is a way to get your company’s website to rank for local keywords relevant to your business in the search results. It is all about getting your business ranking highly in a Google search for keywords related to your location or industry.

Difference between SEO and Local SEO

SEO refers to any tactics that help improve your website’s visibility in search engines like Google or Bing without paying for ads. This includes keyword research, on-page optimization, link building, and content creation.

SEO for Local Business — Dos and Don’ts

DO:

1. Create a Google My Business page

The first step in any local SEO campaign is creating a Google My Business page. This allows you to add all the necessary information about your business and appear on Google Maps and Google Search results, including phone numbers, addresses, photos, etc.

2. Create location-based landing pages

Do use location-based landing pages to target specific locations. If someone searches for “restaurants near me,” you want the best results possible, so create a page with that exact title that targets only those users who searched for that term, not just anyone who sees it when they’re browsing online.

3. Optimize page titles and meta descriptions for local keywords

Local search engines like Yelp, Google Places, and Yahoo! Local rely heavily on page titles and meta descriptions to determine whether or not a page should be included in their results. These pages must include relevant keywords that help users find the content they’re looking for — like “Orange County SEO.”

4. Add NAP & Map Details to the Footer of Your Site

There are many things you can do to make your website more visible on Google. One of the most important things is to add your business name, address, and phone number (NAP) in the footer of your site.

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