The Four Types of Keywords for Paid Search

Let’s look into the Four types of keywords for Paid Search?

1. Negative Keywords (Selecting those not to target)

2. Broad Keywords

3. Phrase Match Keywords

4. Exact Match Keywords

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store