What is the difference between Google Analytics 4 and Universal Analytics?

What is Google Analytics 4(GA4)?

The next-generation measurement system Google Analytics 4, replaces Universal Analytics. From July 1, 2023, Universal Analytics properties will not process new hits. As a result, it would be good to prepare for the transition from Universal Analytics to Google Analytics 4.

What Is Universal Analytics?

Universal Analytics is the present version of Google’s web analytics platform. It was introduced at the end of 2012 as a replacement for Google Analytics v3 (GAV3), in use since 2007. This version has several significant changes that make it more powerful and easier to use than its predecessor.

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