Why your business needs to be using youtube video marketing

Key Benefits of Using Video for Marketing

1. Video builds trust and credibility

2. Social platforms thrive on videos

3. Video Appeals to Mobile Users

4. Videos are SEO friendly

5. Videos boost sales and conversions

YouTube and its origins

Why use YouTube for video marketing?

  1. in 2021, there over 2 billion YouTube users worldwide and 325 million + monthly active users in India. YouTube is the world’s second-most visited website, right behind its parent company, Google. It’s also the world’s second-most used social platform, in this case, behind Facebook.
  2. People watch more than a billion hours of videos on YouTube every day. A billion hours. Every day. That’s an incredible amount of content being consumed all around the world.
  3. According to a meta-analysis of more than 100 media mix modelling conducted by Nielsen across multiple categories, it concluded that YouTube delivers 4.8x greater effectiveness than TV and impacts incremental sales.
  4. According to a combined study by Google and Kantar, YouTube is cited as the preferred platform for watching videos in regional languages, with Hindi leading the charts, followed by Tamil, Telugu, Kannada, and Bengali, among others.
  5. Insight The best thing about YouTube advertising and marketing is that it offers free analytics on each video’s performance. Like Google Analytics, YouTube’s Insights feature provides all the data you need on the number of views you are getting, your viewers’ demographics, and your subscribers’ status.

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